Prime Highlights:
- Vora has trained over 10,000 women across India, helping them build digital skills and grow their businesses.
- She hosts EmpowerHer, a day-long event connecting new women entrepreneurs with experienced founders.
Key Facts:
- Women make up only 14% of entrepreneurs in India, highlighting the need for targeted support.
- Very few women entrepreneurs have their own websites, which are essential for business growth, according to Vora.
Background:
When Nikita Vora was working in an office, she discovered her knack for digital marketing while competing with field salespeople. “Being a lazy person, I would sit in the office and do digital marketing and beat their sales target. That’s how digital marketing became very interesting for me,” she recalls.
Today, Vora is the founder of SHELeadsIndia, a platform that helps women entrepreneurs grow their businesses using technology and marketing strategies. Since only 14% of entrepreneurs in India are women, Vora works to close this gap.
Vora says that very few women entrepreneurs have their own websites, which are essential for any business. She teaches them how to use technology so they can get government support and grow their businesses.
Growing up in a Gujarati business family, Vora learned sales skills from a young age. Her father would give her items to sell in order to buy treats, teaching her important lessons in business and sales. Despite societal pressures and stereotypes about women in business, she completed her education, earning a BBA, a master’s degree from Christ University, Bengaluru, and FWHS from Germany, and started several startups before founding SHELeadsIndia during the COVID-19 pandemic.
The platform provides services such as LinkedIn strategies for lead generation, Instagram content management, website creation, weekly masterclasses, and offline events. Vora says she will guide women in solving any problems they face with their online business.
Through her work, she helps women grow their businesses and become more independent.
