Prime Highlights
- Alysa Taylor leads Microsoft’s global marketing of Cloud and AI through a blend of innovation and authenticity.
- She places top priority on human-focused storytelling to make Microsoft’s AI technology easy and effective for businesses.
Key Facts
- Taylor has spent over two decades at Microsoft, now serving as Commercial Cloud & AI CMO.
- She wants to demystify AI through advertising and help businesses adopt digital transformation.
Key Background
Alysa Taylor‘s Microsoft career is more than 20 years old, beginning when she has called her “gray sweater era”—a period of business conformity. Being fashionable then meant toning down uniqueness. Over time, Taylor came to own her authentic self, something she credits with taking her to leadership. That shift created opportunities for new levels of confidence and allowed her to advocate for herself through the ranks with ease and intention.
Today Corporate Vice President and Chief Marketing Officer for Commercial Cloud and AI, Taylor is at the forefront of Microsoft’s effort to democratize artificial intelligence and make it more useful and accessible to businesses everywhere. Her task is to craft messaging that activates Microsoft’s cloud-based AI assets—Azure, Copilot, and generative AI—to get to work on top-of-mind business priorities like productivity, innovation, and security.
Taylor’s vision is even to campaigns. She enthusiastically espouses a human-before-machine method of marketing, something she feels AI is good at, not necessarily the technology itself, but the way it’s worded and explained. Her task isn’t merely comparing Microsoft’s AI offerings against theirs and their competition, but explaining it in people terms people are going to trust and believe.
Her style is replete with congruence with Microsoft’s own evolution as a cloud-first, AI-first company. Taylor is maintaining the messaging on accessibility, storytelling, and customer empowerment. Her own journey, built on the passion for individuality, is the bigger movement in tech—where authenticity and inclusion are now business differentiators.
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