Prime Highlights:
- Cynthia Dayco has been appointed as the new CEO of Avyan Global, marking a new stage in the company’s growth.
- She aims to bring clarity, collaboration, and creativity to the agency as it expands into a fully integrated marketing and technology firm.
Key Facts:
- Dayco has over 20 years of experience in media and brand marketing, including leadership roles at Leo Burnett, JWT, GroupM, and Metrobank.
- Under her leadership, Avyan is introducing Generative Engine Optimization (GEO) and AI tools to help brands stay visible while keeping human creativity at the center.
Background:
Avyan Global has appointed Cynthia Dayco as its new Chief Executive Officer, marking a key moment in the company’s growth as it moves from a digital-focused firm to a fully integrated creative and technology agency.
Dayco succeeds Kaye Enriquez, who steered the company through the pandemic years, and joins forces with Vishnu Mohan, Avyan’s Founder and Chairman, and Gautam Dutt, Partner and Regional CEO.
With more than two decades of leadership across media and brand marketing, Dayco brings a wealth of experience from her tenure at Leo Burnett, JWT, Lintas Indonesia, GroupM, and Mead Johnson, among others. She recently led Metrobank’s in-house creative team and also serves as Vice President of the Digital Marketing Association of the Philippines (DMAP).
In her new role, Dayco aims to restore clarity in marketing by streamlining strategy, creativity, and technology. “Many teams today are buried in tools and reports,” she said. “At Avyan, we simplify, aligning what matters so businesses can move faster and collaborate better.”
A key focus for Dayco is integration, blending creativity, data, and technology to deliver meaningful transformation. Under her leadership, Avyan is using GEO and AI tools to help brands stay visible while keeping creativity central.
She emphasized that AI should enhance, not replace, human insight. “We help companies build AI governance frameworks so they can use these technologies responsibly and sustainably,” she noted.
Dayco wants to make Avyan Philippines a top marketing partner in Asia with support from the DEPT® network. Her leadership reflects a deep commitment to building a culture where creative and tech minds grow together.
“Real transformation doesn’t come from one person,” she said. “It takes collaboration across teams, clients, and partners. That’s how we move the industry forward.”
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