Technology is continually reshaping how businesses engage with audiences through data-driven strategies and AI. As the digital landscape becomes more complex, ad tech has become essential for optimizing campaigns, ensuring precise targeting, and enhancing marketing efficiency. It streamlines processes, personalizes experiences, and adapts to emerging trends, supporting businesses in achieving their goals while fostering consumer engagement. Stephanie Dorman, Chief Customer Officer, plays a pivotal role in driving change within the industry, promoting adaptability, inclusivity, and collaboration. Mediaocean, a leader in advertising technology, continues to set industry standards with innovative solutions and a focus on enhancing customer experiences.
Stephanie Dorman’s commitment to continuous improvement has fostered high-performing teams that adapt and innovate in dynamic environments. By emphasizing trust, open communication, and shared leadership, she cultivates a culture of inclusivity, ensuring teams remain agile and motivated. Stephanie promotes diversity of thought, fueling innovation and enhancing decision-making. She empowers leaders at all levels, encouraging responsibility and ownership. Mediaocean’s transition to a unified customer service model, integrating teams and adopting AI technologies, led to improved customer satisfaction and operational efficiency. This collaborative approach, coupled with a focus on career development, drives long-term success and aligns team goals with corporate initiatives.
Creative resourcing has been essential in addressing skill gaps and resource limitations at Mediaocean. By maximizing internal tools and talent, the company adapts workflows and leverages existing technologies, fostering cost savings and innovation. Instead of constantly onboarding new tools, Mediaocean strengthens relationships with current vendors to enhance productivity. Internally, the company focuses on talent development, addressing operational gaps by creating new roles and promoting employees with the right skills. This approach boosts engagement, reduces onboarding time, and ensures high productivity. Mediaocean’s commitment to operational excellence and customer satisfaction remains central as it embarks on a transformative migration to a unified platform.
Recognized by Chief Women Leaders as one of the Top 10 Women Transforming Customer Experiences as CCOs in 2025, Stephanie’s leadership and Mediaocean’s progressive initiatives reflect a model of adaptability, collaboration, and operational excellence that will shape the future of advertising technology.
