Natural health and wellness are rapidly gaining popularity as individuals seek holistic solutions to well-being. Increasing awareness of gut health and its impact on overall vitality has led to a growing demand for probiotic-rich foods, herbal remedies, and sustainable skincare. This shift reflects a broader movement toward natural, long-term health solutions. Shann Jones MBE, Founder and Director, is at the forefront of this change, driven by personal experience and a dedication to integrity. Chuckling Goat, renowned for its probiotic kefir and ethical practices, blends tradition and science, empowering individuals to achieve wellness through transparency and innovation.
Shann’s journey to creating Chuckling Goat began when her husband, Rich, fell critically ill with a life-threatening MRSA infection that antibiotics couldn’t cure. Terrified by conventional medicine’s failure, Shann turned to natural remedies, researching kefir and goat’s milk. Living on a small Welsh farm, she learned to make kefir, essential oils, and skin balms, which ultimately healed Rich’s infection. This experience profoundly impacted Shann, fueling her desire to share the healing power of nature. Chuckling Goat has since grown into a trusted name in natural health, with products that support gut health and improve skin conditions. For Shann, success is measured by the positive impact on individuals’ lives, such as when a mother shared that Chuckling Goat’s products helped her child’s severe eczema.
Shann’s approach is grounded in resilience, compassion, and authenticity. Her mission-driven decisions prioritize integrity, sustainability, and transparency, ensuring every product reflects her values. Collaborations with institutions like Cambridge University bridge traditional remedies with modern science, further validating the effectiveness of natural solutions. Through her work, Shann aims to empower individuals to take control of their health, create meaningful change, and inspire others, particularly women entrepreneurs, to embrace purpose-driven, compassionate businesses.
Recognized by CIOLook as one of the Top 5 Empowering Women Business Leaders to Watch in 2025, Shann Jones’ transformative journey with Chuckling Goat embodies the power of resilience, authenticity, and natural remedies in promoting long-term health and well-being.
