From the fertile fields of Gujarat to the polished countertops of contemporary Indian kitchens, Priyanshi Patel’s entrepreneurial journey has been one of preserving the traditional while moving towards the modern age.
A Portfolio Member of the Entrepreneurs’ Organization (EO), Priyanshi Patel is a dynamic modern woman in the wellness, health, and social impact sectors of India, serving as Managing Director of Tirupati Agrotech Pvt Ltd and Founder of Olixir Gourmet & Cold Pressed Oils and Karma Foundation.
Her journey did not begin with a hard-charging business model or an ambitious growth strategy; it started with a profound realization.
Breaking the Mold – Building a Clean Brand and a Better Future
It was about time the wellness industry was disrupted. The market was full of machined, highly processed oils, which, while cheap, were also harmful to health to a large extent. With Olixir, Priyanshi aimed to create a brand that wouldn’t just cater to a market need; she wanted to bring purity back to what people consume every day, the basis of Indian cooking.
Seeing the socio-economic inequity around her, she was pushed to do something beyond the boardroom. The Karma Foundation, which she co-founded, is not a charity; it is an empowerment movement. Through initiatives centred around community-based interventions in education, sustainable livelihoods, and healthcare, the Karma Foundation provides platforms where people not only receive support but also rise with dignity.
This rare dual combination of providing people with high-quality yet luxurious products and supporting communities through compassionate intervention and giving back is what makes Priyanshi’s legacy as an entrepreneur with purpose.
“My journey started with a simple yet powerful drive: a desire to make a tangible difference,” she said.
Overcoming Adversity – Grace Under Pressure
Every visionary faces trials. One of Priyanshi’s most significant tests was during the post-pandemic surge phase that the wellness product industry experienced.
“We were beyond stretched, criticized, and in disarray,” Priyanshi asserts.
Rather than walk back, she doubled down on:
- Localized sourcing.
- Micro-hubs (delivery) end short-mile compartments for distribution outside of the urban centre.
- Enhanced digital tracking.
- Honest talk to the consumers.
Creating Agile, Future-Ready Organizations
In an era of constant disruption, innovation needs to be a reflex. Adaptability isn’t just a business practice for Priyanshi; it’s a cultural bedrock.
She has built an organism that needs to self-improve, whether that’s through market-based intelligence, trending feedback from communities, or trend forecasting.
“We listen first to customers, to partners, to communities, and then we act with precision,” she shares.
For example, she uses ongoing surveys of stakeholders, as well as community impact reports, to inform changes in products and program delivery. By wiring feedback loops into every layer of her operations, she has built a system that is responsive rather than reactive.
In the ever-shifting world of wellness and the unpredictable landscape of social evolution, such agility has helped her stay comfortably ahead of the curve.
Designing the Ideal User Experience
While many companies chase conversion metrics, Priyanshi pursues customer intimacy, knowing their needs, desires, and even their values.
“Trust is the most powerful marketing tool. When people believe in your product, they become your voice,” she shares.
It’s not just about the product at Olixir. It’s in:
- The education blogs detailing the benefits of
- A clear view of the supply chain.
- The minimal, earth-friendly packaging.
- The doorstep poet’s fresh approach.
Customers are not just customers; they are wellness collaborators. It’s a product-driven development process that culminates in a release. They are motivated to achieve sustainability goals.
The same philosophy is used at Karma Foundation; the beneficiaries themselves co-write the success stories.
Innovation in Motion – ‘Pressed with Love’ Initiative
The ‘Pressed with Love’ project of Olixir Oil is one of Priyanshi’s most satisfying innovations, which synergizes complex technology with heartfelt empathy for the consumer.
With this program, people can get cold-pressed oils that are –
- Pressed fresh to order.
- Tracked via a digital system.
- Straight from production, direct to your doorstep, with no middlemen.
“We wanted customers to feel as if their oil was made just for them because it is,” she says.
It was not only a revolution in customer trust and product freshness, but it also contributed massively to reducing storage-based carbon emissions, aligning perfectly with her sustainability objectives.
It’s a case in point for how smart innovation can supercharge both impact and business performance.
Technology as a Driver of Scale and Transparency
The technicality underlying every successful moment Priyanshi achieves is a minutely managed technological backbone that supports it.
She has injected smart technology into everything from digitalized production controls to cloud-based analyses of customer feedback –
- E-commerce platforms,
- CRM systems,
- Inventory tracking,
- Impact assessment dashboards (for NGO projects),
- Internal team collaboration
Her take on technology is refreshingly earthy. It is not a cost but an investment in transparency, speed, and integrity.
Sustainability as a Duty, Not a Trend
As environmental crises become more urgent, Priyanshi’s work stands as a model of ethical entrepreneurship.
“Sustainability is not an afterthought; it’s where we begin,” Priyanshi says.
For Olixir Oils –
- Farms are personally selected based on sustainability practices.
- Low emissions and no chemicals make these methods cold-pressed ways to press oil in the kitchen.
- Packaging is slowly being converted to compostable materials.
- Low warehouse space, more convenient to use.
- Low Warehouse Waste.
For Karma Foundation –
- Climate-resilient agriculture is taught in the villages.
- Waste segregation and composting by communities.
- Pilot projects are underway for sustainable energy solutions.
This commitment represents her ultimate goal: to demonstrate that ethics can be high-performing and that profit doesn’t have to come at the expense of the planet.
A Culture of Growth – Investing in People, Not Just Products
Priyanshi believes that her greatest assets are the humans who believe in her mission.
“When you grow people, they grow the business.”
Where employee empowerment is built into –
- Monthly learning sessions,
- 18th Feb 2021 – Innovation and ethics by outside speakers,
- Intra-team mentoring,
- Career development planning,
- Health and wellness programs.
Even the Karma Foundation’s volunteers are treated as professional collaborators, with resources, coaching, and peer learning at their disposal.
This emphasis has led to a highly engaged, multidisciplinary team that excels in both high-growth and high-stress circumstances.
The Digital Era – Human Touch in a Virtual World
Despite being deeply traditional, Priyanshi understands the value of digital in building communities, not just customers.
Instagram stories teach health with context – “We know that not everyone is experiencing these treatments and that not everyone will, but we want to help people be as informed as possible.”
- Facebook Lives presents cook-alongs.
- Blogs shine a light on farmers, farm workers, and advocates for change.
- In-depth nutrition deep dives with webinars.
It’s not just about building brand loyalty; it’s about reinforcing her mission of democratizing wellness and raising awareness.
The Mentorship Ripple – Building a New Generation of Leaders
Priyanshi Patel isn’t just committed to her ventures; she’s also charged with giving back and seeding the next generation of leaders, particularly the young women navigating the business world in India. Through both formal and informal mentorship, she has helped countless young entrepreneurs find confidence, access resources, and pursue their dreams.
“Mentorship isn’t about advice; it’s about presence, deep listening, and a hand to hold as you make your way up,” she believes.
Through the Entrepreneurs’ Organization (EO), of which she’s an active portfolio member, she participates in leadership programs and roundtable discussions. She is regularly found mentoring early-stage founders on balancing profit and purpose. She has also launched peer-mentorship circles within her own companies, where mid-level employees mentor newcomers, fostering a culture of mutual development.
Mentorship is transformative at the Karma Foundation. Women from disadvantaged backgrounds are not only trained in income-generating skills but also in financial literacy, self-leadership, and building resilience, empowering them to become change-makers in their ecosystem.
Her dream? To set up a network of women entrepreneurs across the country, with local affiliates in semi-urban and rural areas. The program would provide hands-on business education, seed funding, and emotional support, a resource she thinks could shift the trajectory of women’s place in India’s economic narrative.
Community at the Core – Grassroots Connections That Build Nations
Priyanshi swims in the country’s corporatized waters, yet she remains closely connected to the earth. It is so frequent that it is not announced beforehand for most visits, not to check but to immerse herself in the lives of those she not only interacts with but also tries hard to support.
“Numbers on a dashboard cannot replace a conversation with a mother who has just begun to earn for the first time in her life,” she affirms.
Some of the projects carried out by Priyanshi’s team through Karma Foundation include:
- Rural health camps,
- Campaigns for the promotion of good menstrual hygiene,
- Child and maternity nutrition programs,
- Vocational training for widows/spinsters.
These are not just CSR initiatives; they are stitched into her core mission. The Karma Foundation is not an afterthought to her businesses; it is a parallel vehicle of impact, one that she has funded, resourced, and celebrated with equal fervour.
She is a proponent of community-led design, a process in which programs are co-created with the people they are designed to serve. Ensuring that every initiative is appropriately targeted, sustainable, and respectful of cultural differences.
A Guiding Philosophy of Truth, Service, and Compassion
“It’s not just about business growth. It’s about personal alignment and public contribution,” Priyanshi believes.
The core of Priyanshi’s idea is rooted in a philosophy that touches every aspect of her vision. From a new line of products to an educational program, when it comes down to it, the philosophy remains the same: authenticity, quality, compassion, and making a difference.
Her philosophy is to create organizations that work with integrity, which is why Alma is committed to transparency in all its processes, from the origin of each ingredient in Olixir to how the money invested in Karma Foundation programs is put to work. Every decision she makes is always made with the perspective of uniqueness.
From that, an uncompromising ethical compass has served as a lighthouse for everyone who works with her, creating ecosystems of trust and excellence in her companies.
Message to Aspiring Entrepreneurs – Especially Women
“The world doesn’t need another perfect plan. It needs bolder, imperfect beginnings,” she says.
Priyanshi has clear guidance for women dreaming of entrepreneurship:
- Because we all have to start somewhere, and that place is now.
- Seek out mentors. Ask questions. Be curious.
- There’s nothing to be afraid of about getting let down; it will teach you things that success never will.
- Uncover your voice and wield it with strength and
- Surround yourself with believers, not a bunch of advisors.
Her story is a reminder that leadership isn’t about compromise; it’s about clarity, courage, and community.
Looking Ahead – Building a Legacy Beyond Profit
What does the future hold for Priyanshi Patel?
“I want to build a world where conscious businesses are the norm, not the niche,” she says.
Her upcoming goals include:
- Extending Olixir’s global reach.
- Growing Karma Foundation’s health and education verticals.
- Establishing rural women entrepreneurs as a leadership accelerator.
- Writing a playbook for values-based business growth.
She views every struggle as an opportunity to innovate and every business decision as an opportunity to make the world a kinder place.
A Legacy Built with Love
Priyanshi Patel is a leader who doesn’t just disrupt markets; she puts them back together. She doesn’t just create companies; she enriches lives.
“I don’t want to be remembered for what I made. I want to be remembered for what I made possible,” Priyanshi shares.
Between Olixir and the Karma Foundation, she remains a shining example of how business, when done right, can be a beautiful form of service.
The Soul of the Story – Who Priyanshi Is at Her Core
Peel away the titles, brands, and awards, and you will find the woman behind the honour, a woman fundamentally rooted in service, a woman who sees her path as an entrepreneur, not as a career but as a calling.
She is someone who –
- Lights a diya before she enters her production unit.
- Knows her field staff by name.
- Spends time reading and replying to customer emails personally when needed.
- Go on a weekend with girls under the Karma Education Fund.
- Every small win of hers is celebrated like a national award.
“At the end of the day, the only thing that matters is, did I help someone breathe easier, live better, or believe in themselves a little more?” she asserts.
It’s rare to come across someone who has a sharp mind, a deep purpose, and emotional depth, and it’s the same rare combination that makes Priyanshi not just an entrepreneur but a powerful change agent.
A Purposeful Business in the 21st Century
The story of Priyanshi Patel isn’t just an inspiration; it’s a guidebook. In a world chasing unicorn valuations and fast exits, she soars by building slow, steady, and sustainable success, one that uplifts people and the planet alongside profits.
However, her legacy won’t be defined by product USPs or social media followers. It will be measured in:
- Women elevated through livelihood,
- Kids whose health was restored by healthy food,
- Customers who voted better for their bodies and the planet,
- Her whole group of young leaders, who dared to dream because she showed them how.
“Business is sacred. It is the act of creating something out of nothing, and if we are lucky, something that gives back more than it takes,” Priyanshi shares.
And in that hallowed endeavour, Priyanshi Patel shines as a leader, as a builder, as a giver, and just as importantly, as a human who isn’t content with a life that doesn’t do its damnedest to make the world a better place for us all.
