Prime Highlights:
- Phoebe Gates employs ChatGPT every day to demystify and replicate trending video trends for her startup business.
- The hack is created to break down viral videos so Phia’s online marketing footprint can be reinforced.
Key Facts:
- April 2025 witnessed Phoebe Gates and Sophia Kianni founding Phia, a fashion-tech startup.
- The founders raised more than $850,000 without any familial support for the funding.
Key Background:
Bill Gates’ daughter Phoebe Gates showed the world how she applies ChatGPT to her everyday life in order to elevate her productivity level and aid her startup business, Phia. She opened up on her recent podcasting experience about how she and co-founder Sophia Kianni reverse-engineer popular content by deconstructing its composition—then having ChatGPT create similar compositions for their brand.
Their process starts with discovering viral videos on TikTok and Instagram. They break down such videos into pieces—e.g., hook, middle, and end—and record them in spreadsheets. The breakdown enables them to know the reason behind the content going viral. Rather than stopping at zero, they get ahead with this blueprint to create Phia’s promotional material in a better manner.
Sophia Kianni leads the way for transcribing and interpreting such viral scripts through ChatGPT. The AI tool is then directed to recreate such similar scripts that capture Phia’s mission and tone without deviating from the winning formula of the original viral video. This method saves time and boosts engagement, particularly for founder-led videos, says Kianni.
Phoebe calls ChatGPT her “supercharger” and credits it with simplifying content creation and daily tasks. Their strategy is an indicator of an increasing trend in the startup ecosystem—using generative AI to boost marketing strategies, automate processes, and gain organic visibility.
Even though born with a silver spoon, Phoebe and Sophia chose to establish their startup on their own. Bill Gates went public and confessed that he did not invest in Phia, challenged his daughter to pursue the entrepreneurial path on her own. The move is a reflection of their independence and innovation.
Phia, a platform that brings together price data from more than 40,000 fashion sites, is a demonstration of how young entrepreneurs are using AI as not only a tool, but also as a platform for innovation, expansion, and innovation business success.
