In an industry driven by purpose and innovation, solutions that transcend profitability are essential. The marketing and public relations sector plays a pivotal role in reshaping purpose-driven enterprises, cultivating dynamic internal cultures, and advancing growth marketing strategies. At the forefront of this movement is Becca Hoeft, a distinguished entrepreneur celebrated for her transformative leadership and commitment to purpose-driven ventures. As CEO and Founder of Morris Hoeft Group, her journey exemplifies resilience and vision, empowering communities and driving positive change. Under Becca’s guidance, the company showcases the power of brands fueled by purpose to inspire social change and meaningful progress.
After graduating college, Becca Hoeft moved to Chicago for grad school, where she met Walter, a neighbor from Nairobi, Kenya. Inspired by his stories, Becca founded Kiondo Originals, a social enterprise empowering single mothers to craft handwoven bags, though the venture was short-lived. After grad school, Becca returned to Minneapolis, worked for an agricultural bank, and became involved with startups, honing her marketing skills. By 2013, seeking greater purpose, she joined Sunrise Banks as Chief Brand Officer, building its brand from local to international recognition. This experience led her to establish Morris Hoeft Group, dedicated to growing purpose-driven brands.
Data-driven PR and marketing campaigns are essential for achieving business outcomes, leveraging tools that target specific audiences and allow for A/B testing to optimize results. These campaigns mitigate risk by allocating marketing dollars to proven strategies that deliver measurable success. Becca emphasizes the importance of commitment when starting an agency, advising entrepreneurs to ensure full partnership alignment and prepare for long hours. Networking is key to business growth. Additionally, Becca’s leadership development efforts, such as co-founding Bethel University’s “the 25” program, reflect her dedication to mentoring future leaders. Her audacious goal is to positively impact 1 million lives by 2030 through integrated, innovative branding.
Recognized by Women World Magazine as Most Influential Women in Marketing in 2024, Becca Hoeft’s journey exemplifies the transformative power of purpose-driven leadership and the importance of leveraging data, innovation, and strategic networking to build impactful brands.
