Tammy Dickerson, CMP, is the award-winning CEO and visionary founder of tbg Events (formerly The Baker Group), where ingenuity and meticulous attention to detail are combined to create successful events. As Principal Owner, President, and Founder for over 27 years, Tammy creates memories that last a lifetime for A-list clientele including politicians, global associations, Fortune 100 companies, and celebrities. Her business and marketing skills have marched hand-in-hand with success in the development of legendary events like the Olympics, World Cup, and Super Bowl. Apart from her career success, she is a wonderful wife, mother, and community activist who thrives on creativity and planning
Tammy Dickerson’s management of tbg Events reflects her growth mindset, teamwork, and creativity. Tammy has worked on building her leadership style with openness, compassion, and authenticity for years. She is quick to establish a collaborative culture in which the opinion of all stakeholders is taken into consideration. Some of her key achievements bearing her name, such as the Top Women in Events, attests to her customer-focused leadership. Tammy’s timely embrace of digitalization during the pandemic guaranteed the success of the company.
Tammy Dickerson attributes clients to be the secret of tbg Events’ success, with a staggering 80% of business achieved through word of mouth. She attributes the company’s ongoing success to fantastic customer service, quoting the firm’s focus on bespoke, top-of-the-range experiences. Tammy is an admirer of customer feedback, using it to develop services and stage events perfectly. With more than 20 years of experience, she encourages repeat customers to set up advocacy and create relationships, promoting the company’s image as a better enterprise. Her leadership principles of empowering others, focusing on customer feedback and sustainability has created a long-lasting impact on her career.
Recognized by Women World Magazine as One of the Most Influential Women Leaders in Hospitality, 2024, Tammy Dickerson’s visionary leadership has positioned tbg Events as a leader in the dynamic event planning industry.
