Prime Highlights
- Luma Fertility has introduced TwelveForHerself, India’s first egg freezing programme focused on helping women freeze twelve mature eggs instead of counting treatment cycles.
- The initiative aims to make fertility preservation clearer, more structured, and easier for women to understand and plan.
Key Facts
- Egg freezing accounts for nearly 43% of IVF cycles in the United States, while in India, it remains under 1% of total fertility treatments.
- The programme is priced at ₹2,50,000 and includes medications, scans, egg retrieval procedures, laboratory work, and two years of egg storage, with support for up to two retrieval cycles if needed.
Background:
Luma Fertility has introduced TwelveForHerself, a first-of-its-kind egg freezing programme in India that shifts the focus from the number of treatment cycles to a clear, outcome-based goal, freezing twelve mature eggs. The programme is designed to make fertility preservation easier to understand and help women plan their future with more confidence.
Awareness about egg freezing is growing in India, and more women now see it as a personal choice instead of a taboo. Even so, very few women are choosing it. In countries like the United States, egg freezing makes up a large share of fertility treatments, but in India, it is still less than one percent. Experts say this is mainly because many women are unsure about how the process works, what results to expect, and how much it will cost.
Luma Fertility’s new programme addresses these concerns by anchoring the journey to a specific and science-backed benchmark. Clinical data indicate that egg freezing success depends more on the number of mature eggs preserved than the number of treatment cycles completed. Freezing twelve mature eggs is considered to offer a strong possibility of one to two live births in the future, depending on age and individual health factors.
Neha Motwani, Founder of Luma Fertility, said the programme was developed after speaking with women who wanted to explore fertility preservation but felt overwhelmed by medical jargon and unclear timelines. She noted that the goal is to provide structure, transparency, and confidence at a stage where women are making deeply personal decisions.
The TwelveForHerself programme includes up to two egg retrieval cycles if required to reach the twelve-egg target. Priced at ₹2,50,000, the package covers medications, hormone injections, scans, monitoring, laboratory procedures, egg retrieval, and two years of storage. By offering an inclusive plan, the company aims to remove financial uncertainty from the process.
With this launch, Luma Fertility seeks to set a new standard for how egg freezing is communicated and experienced in India, placing informed choice and realistic expectations at the centre of the conversation.
