Kara Rudy is one of those forward-thinking marketers whose endeavors in the world of technology are creating ripples. Her odyssey from a small upstate New York community to Chief Marketing Officer of Compugen Systems Inc., an aggressively changing U.S. based IT service delivery organization, bears witness to her grit and intelligence.
Kara’s marketing and technology passion started early in her career when she fell in love with graphic design and copywriting. Having gotten her first job as a web designer for an engineering firm, she soon made a swift climb up the company ranks, acquiring related experience in most aspects of marketing in the technology reseller sector.
In close to 20 years, she developed her craft, establishing processes and organizations that produced quantifiable outcomes, a people-first, data-driven approach. Kara’s technical background combined with marketing savvy is the secret to her success. She has been referred to as a “best in class IT marketer,” by colleagues, with technical acumen in the IT space plus the nuances of winning marketing strategy and implementation. Her capacity to fill the chasm between executive vision and things on the ground speaks volumes for her empathetic and inclusive style of leadership.
With her firm, MarketDesign Consulting LLC, as a founder, Kara has worked with SMB IT resellers, VARs, MSPs, and SaaS companies worldwide to create their marketing lead generation machines. Success of her company in transforming a start-up in five years into a seven-figure company says a lot about her entrepreneurial passion and strategic ability.
Kara’s influence goes far beyond her professional achievement. She is a committed coach and mentor devoted to empowering women in tech. Her desire to believe in others and invest in brands is seen through her open leadership.
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