Prime Highlights:
- Vinita Shrivastav has been appointed vice president – business planning at PHD Media, taking charge of the Marico business.
- The move strengthens PHD Media’s strategic leadership and focus on delivering integrated, future-ready media solutions.
Key Facts:
- Shrivastav brings over 17 years of experience across media planning, brand strategy, research, and business leadership.
- She has previously worked with TAM Media, Reliance, Zee, Mindshare, IN10 Media, and Wavemaker, handling major accounts and integrated media strategies.
Background
PHD Media has appointed Vinita Shrivastav as vice president – business planning, placing her in charge of the agency’s Marico business. The move strengthens PHD Media’s strategic leadership as it continues to focus on delivering integrated and future-ready media solutions for one of India’s leading FMCG brands.
In her new role, Shrivastav will lead Marico’s business planning and strategy. She will focus on driving growth, improving planning processes and delivering integrated media solutions that support the brand’s business goals. PHD Media said the move reflects its focus on building strong, future-ready brand partnerships.
Shrivastav brings more than 17 years of experience across media planning, brand strategy, research, and business leadership. She started her career at TAM Media, where she developed a strong base in media research and analysis. She later moved into senior roles at leading broadcast networks, including Reliance and Zee, where she gained wide industry exposure.
She went on to join Mindshare, working with the core strategy team, and later led the marketing vertical at IN10 Media. Most recently, she handled the L’Oréal account at Wavemaker, where she led integrated media and brand-building work across markets.
At PHD Media, Shrivastav will work closely with teams from both the agency and Marico to build clear, scalable brand strategies. Her role will also involve bringing new ideas and sharper planning approaches to support the brand in a competitive market.
PHD Media said the appointment shows its continued investment in experienced leaders who can deliver strong results through insight-led planning and execution. With Shrivastav leading Marico, the agency will build a stronger relationship and give steady value to the brand.
