The marketing sector is continually influenced by shifting market trends and evolving consumer behaviors. Understanding the interplay between marketing strategies and consumer decision-making is crucial for success. Marketing connects products with consumers, while consumer behavior drives purchasing patterns. This synergy emphasizes the need for businesses to gain insights into consumer behavior to develop targeted, effective marketing strategies. Wilasinee Parnurat, Country Manager/Managing Director at Bata Thailand, exemplifies visionary leadership. Her focus on embracing change and fostering innovation encourages her team to view challenges as growth opportunities.
Wilasinee Parnurat’s career journey, despite starting with a degree in Material Science and Engineering, reflects her dedication to pursuing her passion for marketing. After obtaining degrees in MIS and MBA, she began her marketing career at Samsung Mobile, which sparked her interest in the field. Her roles at Unilever and L’Oréal further fueled her passion, particularly in brand development and managing large portfolios of renowned beauty brands. Her leadership as CMO at Yves Rocher during the pandemic was pivotal, paving the way for her current role as Country Manager/Managing Director at Bata Thailand.
As the first woman and local to hold this position, she embraces the challenges of leading the company with a vision to break gender biases and steer Bata to greater success. She emphasizes innovation, agility, and a ‘fail fast, learn fast’ mentality, driving growth through bold initiatives. Wilasinee believes in fostering a consumer-centric culture, encouraging her team to continuously learn from failures and stay aligned with market demands. She leads by example, promoting transparency and high standards, while championing diversity to enhance creativity and problem-solving. With a clear vision and mission, she is determined to reclaim Bata’s leadership position, inspiring future leaders and breaking stereotypes along the way.
Recognized by Chief Women Leaders as one of the Top 10 Women Leading the MarTech Revolution in 2024, Wilasinee’s leadership at Bata Thailand highlights the importance of innovation, agility, and fostering a culture of continuous learning and growth.
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